Coffee’s popularity remains secure with 66% of Americans saying they drink at least one cup daily, up nearly 7% from 2020, according to a survey from the National Coffee Association, released ahead of National Coffee Day.

Smoothie King is taking a slightly different approach in targeting Starbucks loyalists specifically. On that day, Smoothie King is launching a new coffee protein program called “Stars for Smoothies,” allowing Starbucks Rewards members to show their stars (the loyalty program’s currency) for a free,