However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.

In this quick and easy tutorial by LanAnhHandmade, discover how anyone can create a beautiful DIY ring in less than 5 minutes ...

Instagram, YouTube and Tik-Tok are filled with random, somewhat entertaining videos. One of my favorites happens to be the 5-Minutes Craft videos: a YouTube channel for crafts and life hacks. The ...

The “Bigger Than Before” egg video created by 5-Minute Crafts, explained. What is the channel, how did it get on YouTube, who owns it … and do they even understand what they’re doing?

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.

TheSoul Publishing, the publisher behind the viral 5-Minute Crafts YouTube channel, has acquired a majority stake in Underscore Talent.