XO, MaCenna tests 5-minute crafts to see which DIY projects actually work.

I found out that 5-Minute Crafts came from a 2016 Russian company called AdMe, which focused on digital advertising and content distribution. Later that same year, it developed into TheSoul, which ...

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.