I found out that 5-Minute Crafts came from a 2016 Russian company called AdMe, which focused on digital advertising and content distribution. Later that same year, it developed into TheSoul, which ...

On YouTube alone, TheSoul runs Five Minute Crafts (72.3 million subscribers), Bright Side (40.4 million), 123 Go (10 million), Avocado Couple (9.96 million), Slick Slime Sam (6.77 million ...

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.

TheSoul Publishing, the publisher behind the viral 5-Minute Crafts YouTube channel, has acquired a majority stake in Underscore Talent.

Instagram, YouTube and Tik-Tok are filled with random, somewhat entertaining videos. One of my favorites happens to be the 5-Minutes Craft videos: a YouTube channel for crafts and life hacks. The ...