The city of Abbeville has been awarded an $18,000 grant from the Louisiana Main Street Office to hire a consultant to assist ...

Adrian Joffe said he discovered the British-Nigerian-Brazilian designer's designs online and “subsequently sought her out in ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

In an era where attention is fragmented and trust is hard-won, the CEO brand is emerging as a distinct and powerful lever. It ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots ...

Creating a personal nursing brand is just as important as developing your nursing skill set, but figuring out what your brand is and where to start developing one can be overwhelming. The good news is ...