We'll be glued to the event later bringing you all the news as it happens, including the rumored launch of the skinny iPhone 17 Air and deep, nuanced analysis of Apple's choice of colors for 2025, so keep your eyes on the site for everything you need to know. First published on Sept. 9, 2025 at 4:05 a.m. PT.

Apple is expected to launch four iPhone 17 series models, three Apple Watch models, and the next-gen AirPods Pro 3 at its 'Awe Dropping' event tonight.

MacWorld reported that Apple will revamp its Apple Watch line, debuting the Series 11, SE and the Ultra 3 on Sept. 9. The insider site suggests that the SE model could see case see an increase to 41 millimeters and 45 millimeters. A MacRumors report from August suggests that the Ultra 3 will see a larger display with a slimmer bezel.