Google just unveiled a new augmented reality feature called Google Lens. 9To5Google describes Lens as “a set of vision-based computing capabilities that can understand what you’re looking at and ...

Alphabet Inc.’s Google and augmented reality startup Magic Leap Inc. announced today that the two companies have joined forces in a strategic partnership to collaborate on AR and optics solutions. “By ...

Google offered a glimpse of how it sees the future at its annual developer's conference this week. And it involves a lot of blending between the virtual and the real worlds using augmented and virtual ...

NEW YORK (Reuters) - Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and ...

Snap (NYSE:SNAP) has unveiled updates to its use of artificial intelligence in "lenses," the special augmented-reality effects it applies to users' video communications, and upgraded its Lens Studio ...

Snapchat will roll out several new features powered by generative AI. The changes to the platform include Snapchat's Lenses and its developer program Lens Studio. September’s volatility catalysts are ...

The contact lens equipped with a head-up display has always seemed like one of the sci-fi gadgets most likely to become a reality. Today, The Centre of Microsystems Technology announced that it has ...

Meta has just unveiled the first Ray-Bans with a built-in screen for augmented reality (AR), along with two other new AI ...

Expanding its AR capabilities, Google Shopping is extending augmented reality beauty tools to mobile browser users and adding hair color to its AR try-on tool, the company announced Wednesday. With ...