Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Both in the mathematical sense and in the business world, an independent variable is one that stands alone and is not affected by outside forces. When it comes to evaluating cost in business, ...

The first step in performing a sensitivity analysis is to choose and configure the independent variable. The ANALYSIS TOOLS: Sensitivity Analysis: Choose Independent Variable screen looks like this: ...