Lion Works Digital LLC, a Nashville-based healthcare marketing agency specializing in addiction treatment marketing, today ...

Early adopters are already seeing returns from AI-powered marketing. What are some practical examples of AI implementation in marketing workflows that are driving results?

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

Dr Peter Clardy, lead for the Google for Health Clinical Enterprise Team, speaks at the Google-EVERSANA event on Friday. Editor's Note: pharmaphorum is an editorially independent publication owned by ...

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

The retailer’s chief merchandising and marketing officer Sonya Gafsi Oblisk explains how evolving quality standards, ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

"SpamGPT is essentially a CRM for cybercriminals, automating phishing at scale, personalizing attacks with stolen data, and ...