At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are ...

Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous MarTech article, “Operationalizing generative AI for ...

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices ...