Liv Cycling unveiled its new Tempt E+ line of e-bikes that the brand says blends utility with trail-ready performance between two models: the Tempt E+ EX and the Tempt E+.

The Frame First program, first introduced six months ago, was designed to give riders and dealers greater flexibility in building bicycles around INTENSE frames. Since its launch, INTENSE has made ...

REI Co-op CEO Mary Beth Laughton shared a three-year strategic plan with employees, saying the company will have to make difficult decisions to grow sales and build customer trust.

WATERBURY, Vt. (BRAIN) — Mavic upgraded its Cosmic SLR 45 wheelset with ceramic bearings that the company said offer 28% less friction and its adaptive layup construction saves 70 grams per rim. The ...

BESPOKED, Europe’s leading handmade bicycle show, returns to Dresden, 10–12 October 2025, bringing together over 150+ exhibitors [link here to full list] from across the globe for a weekend ...

A paraplegic man is suing a bike shop owner here because he says the business did not have a required ramp to enter the store. Angel Garcia filed the lawsuit in U.S. District Court Central District of ...

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Irvine, CA- Sept 24, 2025– The National Bicycle Dealers Association (NBDA) today announced the launch of its 2025 Specialty Bicycle Retailer Survey, a comprehensive industry study designed to provide ...

Bookman Urban Visibility, the Swedish brand known for its award-winning bike lights and visibility accessories, has appointed BTI as its official distributor in the United States, effective ...

MOAB, Utah (BRAIN) — Despite the possibility of a government shutdown beginning Wednesday, at least one longtime event held on federal lands will go on as planned. The 15th Outerbike Moab will take ...

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting ...

WAUWATOSA, Wis. (BRAIN) — An auction of the remaining assets of an e-bike and e-motorcycle brand founded by motorcycle innovator Erik Buell raised about $170,000, which will make a small dent in the ...