NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide ...

Consumers are more than age and gender. Learn how to unlock deeper insights with our webinar.

Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, ...

August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The ...

During August, streaming’s share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, ...

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP ...

The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by ...