Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The ...

During August, streaming’s share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, ...

Consumers are more than age and gender. Learn how to unlock deeper insights with our webinar.

Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide marketers with key insights to better understand consumer preferences, and ...

This content is password protected. To view it please enter your password below: ...

NEW YORK – September 16, 2025 – The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first ...

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how… ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...