Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Consumer spending is increasingly polarised, driving growth in both private label and premium sectors as shoppers prioritise value for money. Consumers are opting for healthier versions of indulgent ...

Our latest advertising spend forecast – published today – expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since our last ...

This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for ...

As the social media landscape changes – platforms multiply, attention spans shrink, and AI-generated content floods the feed – brands need to move from being passive participants in digital culture to ...

China's pet market size has exceeded 200 billion yuan, but growth has significantly slowed – and the difference for brands seeking opportunity will be in offering a premium choice for people’s ...