“While consumers join loyalty programs to receive immediate benefits, only a handful of programs make it into active mental ...

Bayer’s Consumer Health division has named Interpublic Group (IPG) global agency partner across creative, production and ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

France-based Havas and Horizon Media, an independent in the US, are pooling their media operations. The deal via a joint ...

Digital advertising technology company PubMatic has partnered with Nielsen to bring audience segments to advertisers and ...

Shares in Seven West media and SCA after the media group and audio broadcaster announced a merger. A short time ago, SCA ...

"There’s nothing better than seeing a media strategy you’ve spent days, sometimes weeks working on come to life." ...

NOVA Entertainment has appointed Evadne Janeke digital commercial director as the business continues to expand its digital ...

Adtech PubMatic has partnered with audience measurement, data and analytics platform Nielsen, bringing its audience segments ...

Virgin Australia has appointed Matthew Ongarello group head of PR and brand, marking his return after serving as head of news ...

Creative agency Those That Do has partnered with collaborative social media marketing platform Gladcloud. The deal merges ...