Now in its 55th year, the SOHO Expo show gathered natural product retailers, manufacturers, distributors and brokers for a private members-only four day event.

Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends ...

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural ...

The future of food is bold, authentic, and global. Consumers crave meaningful flavors with transparency and health, and ...

And now, your winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

Nammex is leading the call for accurate labeling and best practices of dietary supplements labeled as "chaga." A new report ...

This month, a specific form of magnesium is capturing consumers’ attention: magnesium glycinate. As Pamela M. Peeke, M.D., ...

While simply updating product packaging with the latest industry “buzz word” might resonate with a very small segment of consumers, the brands that invest in research and align themselves with the ...

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical ...